Vol. 64 Short Film 7

 

The Superior Labor

Okayama (岡山), denim aficionados are familiar with this place for the industry of jeans making, also this place is known as the heart of handmade products. This short clip is from brand called “The Superior Labor”. The process of making a bag is nothing but worth just taking a look at it. Spending time and effort to create from raw fabric and leather show us how important not to skimp on doing something that you love and appreciate the process of creating something with hands.

This feeling might not be only me but seeing someone making things or doing something is actually really fascinating especially things that you have no idea how to do. I realized so many times even though just wasting my time on watching someone playing videogames on YouTube.

デニムで世界的にも有名な岡山。岡山の吉備にてものづくりを体現しているブランド。彼らのように、お店や数ブランドを有している存在は非常に魅力的である。昨今のライフスタイル提唱型の流行りに乗った某セレクトショップ達より、よほど彼らの方が自身のスタイルを提唱していると思う。
幼い頃からなんとなく感じていたことでもあるが、誰かがゲームをしていたり、何かをしている、作っていたりするのを見るのがとても好きなのである。実際に挑戦するのももちろんではあるが、見ているだけでわくわくするのは筆者以外にも感じる人は多いのではないだろうか。

 

 

Boston Club

Over thirty years of being in the game, Boston Club has gradually gained its popularity over the past couple years with a structured strategy such as a collaboration with BEARBRICK and Japanese famous illustrator Yu Nagaba. Adding a modern, contemporary taste to its original design from 1984, innovative, yet stick-to-the-root attitude is depicted with their creation. Proposing Japanese traditional style to the world from Japan has no limit for them.

Not a huge fan of glasses because I do not usually wear them but their collection undo my will to try them on so once I am ready, I would see the world through their product.

眼鏡と言っても用途は人それぞれであるが、彼らは眼鏡をアートとして捉えており様々なジャンルのクリエイティブな方面とコラボレーションを行っている。クラシックなデザインに加え、ルーズであり挑発的な姿勢が伺えるキッチュなデザインも含めた彼らのコレクションをご覧いただきたい。
最近しばらく眼鏡をかけてはいるが、もはやコンタクトより眼鏡の方が良いのかもしれない。眼鏡だと個人的にかけている時間が長いと耳が痛くなる。

 

weac.

You can smile with your wardrobe when you have a rough day, Osaka-born brand weac. represent their clothing to be special for each one of you. Quality and their love for what they do bring others at least a bit of happiness with wholeheartedly.
Materialism do not work and one happiness just as they say money cannot buy happiness, however they strive for providing us a few percent of smile and happiness which would the least amount of what we deserve with our everyday life. The philosophy of “One meeting is my treasure” they shout their heart out to let you know what they are up to.
Pretty famous in Kansai (関西) area and Tokyo is not only their aim to reach out but to the world to provide their quality-oriented clothing. This clip shows how their product is functionally well-constructed with playful music.

大阪と東京のライバル心は関西出身なら誰もが感じるところ。関西から東京に、東京を超えて世界へと出て行って頂きたいブランド。知り合いがアイテムを教えてくれて発見したブランド。可愛い音楽とともに、彼らの商品がいかに機能的にすぐれているか、日本の製品が世界へと羽ばたけるかを証明しているとも筆者には少し感じた。

 

Copyright (C) The Superior LaborBoston Clubweac.  All Rights Reserved.

 

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