Vol. 81 TYG

Mid-young-life crisis, I was overhearing one couple on the train talking about their life in the midst of ambiguity. They said that as we live in this hopeless city in Tokyo, your motivation with your dream would be sucked away by working too hard and spending their own precious time just to ease yourself from everyday struggle. I believe that your quality of life would basically be set by how hard you put your effort on your job. But this couple had been nothing but bitching about their work endlessly till I got out to my station. I wonder how many people are satisfied enough to say that their life is great to live in this full of chaotic on inside but quiet on outside of this city Tokyo.

 

When it comes to think of my life now, I need to keep my hope up to continue doing what I like versus stand with my own foot to live off just like anybody else. I would not say that I am unhappy or unsatisfied. It is just that I need some excitements to feel that I am alive just like old days when I felt like I was exploring in this world in the states. Growing up as Japanese, it is almost as if you are part of repetitive production of society where you are not really allowed to stand out. Do-whatever-the-fuck-you-want type of feeling is only a thing when you are supported by people that loves you financially with real papers and coins, not some affections or concerns that end when done taking care of.

 

No more complaints are allowed from now. This time, Okayaman emerging clothing brand called “TYG” is something that I would like to talk about. As I mentioned couple times here in this platform, Okayama (岡山) is one of the mecca for denim lover from all over the world. Kojima (児島) denim would be one the most well-known place for manufacturing high-quality denim but around this town, there are many small companies that have their own way of expressing their lifestyle through their products just like “TYG“.

ELD interior products” a.k.a Yield, a main platform that sells original furniture, store design, and order-made interior goods is their mother company and “TYG” is their side project to represent the textile industry of Okayama, off the wall, yet a universal products that utilize carefully selected materials with traditional technique that this prefecture holds for more than one can count. Their own perspective of creativity is expressed with their product without following any sort of fads or buzzes that is propose for our hectic life.

This brand is pretty new and they just participated in one of the biggest trade show in Japan called “Active Creators” within a section of “Tokyo International Gift Show” for emerging entity that creates with a heart of craftsmanship.

 

Their products are mainly wardrobes of staple for us to wear with our everyday life. Shirts and denim pants are the ones that we need to get out of our bed and start a day I think. Simplicity and Minimalistic are something that we all need as a clothing lover.

 

M15-001 one pocket shirt white

TYG 1

 

M15-001 one pocket shirt dark blue

TYG 4

 

M15-002 work shirt

TYG 3

 

M15-003 slim denim

TYG 2

 

M15-004 standard denim

TYG 6

 

M15-005 tapered denim

TYG 5

 

http://tyg-me.jp/products

 

I am currently reside myself in place where there are full of excitement about my interest but I’m pretty excited to see how entity from anywhere else have their way to me (well obviously I made my way to get to know about them for the first place anyways.) to at least keep an eye on. I am starting to feel that Tokyo is not the only place where my interest is drawn by, rather I should be more focusing on something outside of it to get it together in one place to show you folks what and who they are just like a trade show.Hopefully they could make their journey to be as interesting as mine haha.

WEBSITE

電車に乗っていて、カップルがいかに東京の暮らしは辛いのか話しているのを音楽を聴いてるフリをして聞き耳を立てていた筆者である。筆者もそこまで生活に余裕は無いのは言うまでもないが、二人の人間がいかに、東京が厳しい場所かを話しているのを聞いていると、心が病んでしまう笑。一生懸命生きて、若い世代だろう(おそらく同い年くらい)の人がそんな事を言ってるのは少し悲しい気もするが、そんな気にさせてしまう東京は恐ろしいのか、切ない気持ちもした。

大きな展示会、いや、博覧会とでも呼びましょうか。バイヤーや関係者のみ入れるすごく大きな会場で行われていた催し物。当然関係者でも何でもない筆者は入る事すら許されない(というか訪れる時間すら無かった笑。)が、情報だけがこのインターネットの世界で出されていたので気になっていろいろ調べたブランド。インテリア関係の会社が始めた服のブランド。とてもシンプルで日常の生活には必要不可欠なシャツとデニムパンツを製作しているデニム好きは必ず知らないといけない岡山県産のブランド。常時耳にする日本各地の繊維業が新たに立ち上げる服のブランドの中ではあるかもしれないが、筆者のようにふとしたきっかけで今後を追ってみたくなるブランドの一つとして認識されるだけで、良いのじゃないかなぁとも思う。今後の活躍に期待とともに、多くの人に知ってもらえればいいと思う。

 

Copyright (C) TYG All Rights Reserved.

 

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